I know a thing or two about how to navigate around a bunch of problems brands may have. I’m not just talking about what color to make your button or why carousels are akin to the devil. I have guided brands from across dichotomous industries to understand what options lie before them and what solutions can achieve success in their KPIs.

I’ve got 3-4 voices in my head daily. Each tracing a path to potential, almost overconfident, hypotheses on how design can influence the basis of cross-disciplinary strategy. This collective has created numerous production-ready paid media workflows, sound translations of user needs based on behavioral data, and just some badass hive-mind creativity for legacy brands.

…product design, web design, or whatever it’s called today.

A brand will never have great design if what it creates does not function or champion the needs of people. The inherent utility of design is to communicate efficiently, to shovel the ramps before the stairs, allowing everyone to enter the building. However, articulate design and principal strategy can always uncover brand-specific solutions that are both engaging and differentiating. I am a human person, and I design for human people. Period.

Commonly, the work I do doesn’t stop at one touchpoint and nor should it. The mind that fostered the maturity of your website has no greater power than to see the whole picture of how to tell a brands story in a public realm.

The world is a connection of doors and I and very good at turning knobs of varying shapes and sizes. I can tell you what doors are the most satisfying to walk through, which knobs feel best in your hand, and how to make sure you have a plan when you picked a bad door. I’ll even draw you a map to all the best doors that shows you how you can craft your own personal door that everyone will want to walk through.

Sometimes a door won’t open the first time. Thats most likely because its locked. I have a key chain like a janitor and always have a couple keys to try.

I am sure we all had our hobbies during the 3 to 4-year lockdown. I was fortunate enough to work with several inspiring creators to create unique brand caricatures for their online presence. I was able to unleash a skill I had kept dormant for years. The expression of motion to experience is a truly unique and visually tactile experience.

Being able to contribute my perspective through visual storytelling through curated brand anthems, engaging educational material, individual viewing experiences, and introspective looks into culture has been formative in my continued understanding of how far design can reach,

What’s that? Designers often wear many hats?

I find that a mark of a great designer is a person who collects as many skills as they can. During my college years, I was trained in the translation of what the Bauhaus stood for. Design is not just clicking a couple of buttons in Figma or “the company that shall not be named.” Design is connecting the process and principles of every discipline that designers benefit from.

Simply put…. I have spent many years behind a camera. From managing complete e-commerce catalogs and lifestyle campaigns to event and portrait photography.